Stress is a normal part of each day. As a business owner or manager you're burden with the accountability of the buck stops here. You likely feel elevated levels of stress during the holiday busy season. Here are some tips to keep your stress in check to survive, thrive, and enjoy the season!
Shooting from the hip can create chaos because your team has no defined course of action. Having a plan is half the battle. Set yearly- quarterly-monthly-weekly-daily
goals. This allows you to break down your goals into smaller pieces and work
through them on a manageable level. Start each day by reviewing your
priority list. This keeps you on schedule and you
know you are covering your bases.
Re-evaluate Results and Goals
Don’t set it and forget it. Check in with how you are tracking towards your
goals. Did something change where your goals or tactics need to be
reconsidered? Maybe a marketing plan
didn’t pan out or that new product did fly off the shelf as predicted. Be
prepared to come up with plan B such as a new promotion, sale or creative campaign to
revive the item. Revisiting goals
will nip concerns in the bud before they become bigger stressors.
Uncover the Root Cause
Stress can cause us to overact to challenging situations or be upset at the messenger. Remember to take
a deep breath and attempt to get at the heart of the matter as quickly as possible. What caused the marketing effort to fail – bad timing, bad placement, offer
didn’t relate to your target client? Was it a staffing issue? Try to put the issue in perspective with the big picture of your
business. Attempting to stay calm and look objectively at events can steer you
to the right solution faster.
You are not alone. Your staff is
there to support you and make the business a success. Train them well and
empower them to take on more responsibilities. Reach out to them when your to-do list is
overwhelming. Letting go of your internal control-freak can be the best thing
for your stress level and helps your staff grow.
Get a Life
You need a life beyond your business. When you leave for the day check out
of business mode. Enjoy your family, friends, hobbies, and outside interests
not related to your work. Decompress and let your mind enjoy other
topics. This refreshes your body and soul to tackle the next
business day ahead.
Stress is an unavoidable part of life, but with a little pre-planning and
getting down to the root causes of challenges you can overcome stress and drive your business
to success. A little chocolate can always help too!
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