Monday, July 28, 2014

A Mid Year Check-In

Can you believe the year is more than half way gone?  Time flies when we are having fun! As the slower season is upon us, it is a great time to evaluate how you are tracking towards goals and plot strategies for remainder of the year.  

Make time to evaluate where you are landing on sales, profit, customers, bookings, services and product movement targets. Review results with your staff. Put all your marketing efforts under the microscope. Determine what is working and what isn’t. Gain feedback for changes to either get back on track or accelerate results.

Create the Road Map
Now that you know where you are, you can create your plan for the remainder of the year.  Determine if product and service revisions are needed. Look at your marketing budget for reallocation or enhancement. Plan your promotional strategy. Promotions can be the key to successful sales. This slower season is the perfect time to create your strategy before the busy season rush.

Promotional Strategies
There are a million promotional ideas. Determine the ones that best fit your business and customer base.  Mark up a calendar with to-do’s such as ordering literature, posting on social media, buying packaging and tracking results.  All your efforts will flow much smoother with a plan.  Get your creative juices flowing with these promotion ideas.

-          Back to School
-          School Events and Dances (Homecoming)
-          Fall Fest
-          Breast Cancer Awareness Month
-          Trick-or-Treat
-          Holiday Season 

If you aren’t tracking where you want to be, there is still time to make your goals a reality. If you are above and beyond your targets, way to go – but don’t let off the gas.  Keep pushing to have the best year yet.  A little planning goes a long way to creating success!

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