Monday, February 23, 2015

Color Trends for 2015

Trends impact retail sales.  Take a trip to any big box retailer and you will start seeing designs and colors repeat across bedding, dinner plates, to clothing. Psychology of color impacts consumers emotions about a brand and influence buying behavior. Color is a powerful tool that can help you ring up more sales.
2015 Colors
Here are the 2015 colors of the year straight from the fashion runway.
  • Marsala 
  • Aquamarine
  • Scuba Blue
  • Lucite Green
  • Classic Blue
  • Toasted Almond
  • Strawberry Ice
  • Tangerine
  • Custard
  • Glacier Gray

To learn more about these colors or to view packaging products that incorporate these colors, click here.

Color Science
Unique uses of color and patterns create interest. Use these to your advantage to focus attention on your retail products.  Most of us are over saturated with stimuli especially in the mobile age. Being creative with color will draw the eyes and help pull customer attention away from their glowing rectangles. This increased attention will make customers notice your retail products. More engagement with the products will drive more sales.

How to use Color
Incorporate trending colors through your retail areas and on promotional pieces.  Update your retail bags for the season.  Choose a 2015 colored tote bag as a gift with purchase.  Add labels or ribbon with splashes of these targeted tones to your retail products.  Another fun and inexpensive idea is to line your retail display shelves with tissue paper. This can give it a whole new look for pennies and can be easily changed out as trends come and go.

We would love to see how you are using color to promote your brand and increase sales.  Share thoughts below or snap a pic and post it our Facebook page.  Let your color shine!

What is your biggest business struggle?

Blog Archive