- Store Layout
- Reassurance that styles and sizes are right, and decreases the chance that items may be returned. Generation Z gravitates towards samples and demonstrations to perfect their product selections.
- Efficiency - Although online navigation provides ease at the click of a mouse, Millennials require frequent forays into shopping venues to find everyday items. Growing families and expanding employment options draw these young consumers to the one-stop shop.
- Discovery and Escape is what drives Generation X into physical shopping venues. They are looking for newness and adventure in their shopping experiences.
- Comfort in the form of low sensory experiences, such as calm music and light fragrance is the goal of Boomers, who also value seating and space.
Physical retailers can take a cue from these revelations, to lure buyers into their establishments by tweaking their in-store merchandising and marketing strategies. Contact us to choose retail packaging that sends the right message to your target demographic and compliments your product and brand.