Tips to Hire for Busy Season

The cooler temperatures are upon us. Before we know it the holidays will be here. Hiring the staff during these fall months will give you time to secure good talent and fully train new staff before business gets too busy to think!  Build a foundation to set your business up for success.   

Job Description

Take time to define your open positions by what tasks you need them to do. Visualize how this position and person will fit into your culture and brand.  Run your ideas by your existing team for their feedback. Collectively you will drive the best description.

Part-Time verses Full-Time

Evaluate part-time verses full-time staff.  Part-time staff allows you to have more available hands on deck for the price of one. If your part-time hire proves themselves you can promote to full-time. A promotion is an excellent carrot to motivate a new hire to do well.

Internship

Partner with local beauty schools to offer an internship. These extra hands can help out with clean up, folding towels, answering phones while the student is learning the industry. If you find a great fit, this could lead to a possible new team member.

Connections

Network with your product suppliers for potential candidates. Your vendors will know people with industry experience.  Tap your business neighbors or your personal community relationships for individuals looking for work.  Referrals often lead to long-term, productive staff members. 

Get the word out

Advertise what you are looking for via your website, social media efforts, and online ads. Have your staff reach out to their friends and families as well.  The more people who know about your opportunity, the more candidates you will received - and the more likely you will find the right fit.

Now is the time to sure up your staff to maximize your seasonal sales! Have additional tips? Please share in the comments below.

Plan a Successful Holiday Season

You might think I’m off my rocker already talking about the holidays, but now is the time to get a plan in place.  Planning now will avoid headaches when the busy season hits.  Here are some easy tips as you hash out your plan!

Inventory

Make sure you have the products customers want when they want it. The last thing you want to do is run out of items that are moving at prime selling time.  Break out the crystal ball – kidding  - it really isn’t that hard! Pull the reports of what and how much you sold last holiday season.  Compare that with what is moving this year.  Estimate some growth based on your promotional offers.  Call your distributor and discuss your needs. A possible option is for them store some products and ship as you need.

Promotions

Planning your holiday offers will help you predict inventory needs, estimate sales figures, and determine your marketing plan. Coordinate who is handling web and social media promotion, postcard printing and mailing, and changing out your retail displays. Create a promotion calendar to keep everyone on track.

Staff

Train your staff now.  Make sure they are knowledgeable on your products and focused on selling.  Reinforcing holiday offers and ask for their feedback. Gaining their buy in before it gets crazy busy is half your battle.  Remind them excellent customer service is never out of style. It can get very stressful for your team so be generous with the thank you’s, compliments, and encouragement. Create contests of who can sell the most or provide the best customer services to keep the team engaged.

 

Communication

Make sure your door is always open for questions or concerns. The front lines can share excellent feedback. Keep constant team communication with weekly team meetings, sales results, action plans, and reminders.  It is easy to get lost in the busy work but keeping everyone in the know will ease those stressful situations.

Packaging

Provide ready-to-go-gifts. Make it easy for your customers to see you as their gift source. Offering gift bags and gift card packaging makes it a no-brainer for your clients. Be fully stocked on gift set vinyl bags, holiday bags, labels, bows, and gift card boxes. Personalize with your logo for additional advertising. This wow factor won’t go unnoticed and will help you ring up more sales.

Make this your most successful holiday season yet booking more appointments and selling more retail than ever. Start planning now and reap the rewards soon!

Pink Ribbon Promotions

Oct is Breast Cancer Awareness Month.  The beauty industry is a strong supporter of this cause. The dog days of summer are the perfect time to start thinking pink! Take advantage of the slower time to plot out your promotions for the rest of the year. Here are three easy P’s to create your perfect pink ribbon promotions!

Plan
Decide if you want to align your promotions to a charity such as the Susan Komen Foundation.  A popular idea is to promote a donation drive. Offer awareness band bracelets for every donation received. You can print off pink ribbons and for each client that donates, have them sign your name to the ribbon. Hang these ribbons around the salon and watch the chain grow! Another idea is to present a potion of sales to the designated charity. You could also host a VIP after hours party complete with goodie bags with free services or discounts for all who donate.  Calendar when you will start the promotion and when it will end.  Create a goal for donations and an advertising plan to get the word out and keep the support coming.

Prep

Coordinate additional support with your partners. Get staff involved in the planning process and implementation. Work with your suppliers, network partners, and neighboring businesses to ask for their participation in co-sponsored promotions or events.  Order any supplies you need such as the awareness bands, signage, or postcards.  Have a marked up calendar of who is doing what when and send it to everyone involved. This sets clear expectations and keeps everyone on the same page.

Promote

Get the word out about your promotion early and often.  Broadcast you event via social media, emails, signage, a postcard mailer, your website, staff and clients.  Keep up the momentum by announcing weekly updates of your goal target and the biggest contributors. Keeping a high level of excitement and awareness will drive engagement.  Finally communicate the success and thank everyone who has supported your effort. Handwritten thank you notes, shout outs on your digital media, and in-salon signage are excellent ways to show appreciation for those who supported your cause. Don't forget to send some local PR following the event to local news outlets. Share the good deeds. 

Have other successful promotion ideas, please share below. Think pink and support a great cause while growing your business!

Top 5 Reasons to Personalize your Packaging

Retail packaging can pack a powerful marketing punch.  Adding your logo to your bags, gift card holders, labels and beyond separates you from the crowd and provides many benefits.  Here are the top 5 reasons for personalizing your packaging!

1.) Brand Awareness – Everything that touches your customer from service menus, appointment cards, print ads to your retail bags should present a consistent brand image of our business. This repetitive method reinforces your brand in your clients’ memory to spur your name when thinking of your products and services.  Also having your logo leave with your client equates to a walking billboard for your business.

2.) Look the Part – Many of our customers are in the professional beauty business. You need to walk the talk and make your business look just as good as the image services you are selling.  Show you have arrived and look your professional best by showcasing your brand.

3.) Increase Perceived Value – As much as we say don’t judge a book by its cover, first impressions stick with us.  Drive a positive impression by creating a consistent brand with personalized coordinating packaging in your retail displays and at point of purchase.

4.) Low Investment  - What did you pay for that radio ad last week or the mailer in the monthly coupon pack?  Diversify your marketing budget is sound business but keep in mind that for pennies a bag you are building your brand with the people that are actually coming through your doors. 

5.) Extras – Delight customers with attention to detail.  Above and beyond customer service including packaging that provides ready-to go gifts, looks amazing, and shows you care about clients patronage and adds the extras wow-factor to your clients’ experiences. These experiences build loyalty and word of mouth advertising.

Learn how easy it is to personalize your own bags. Visit our Personalization Info Page for more details.

Packaging can be your marketing ally.  Get started today!

Stay in the Know

Staying on top of news and trends that can impact your business is vital.  It can be hard to keep a pulse on the latest happenings when your nose is to the grind stone getting things done.  Here are some tips on how to stay in the know and still accomplish your daily to-dos.

Info Sources
Endlessly searching for information can waste a lot of time and go no where fast. Securing trusted sources of industry information is the key to success. All industries have targeted publications, associations, various blogs and informational sites. Get connected. Sign up for emails, magazines, or RSS feeds.  Set up Google Alerts are key topics, competitors, or industry terms. These alerts send emails directly when these key words are indexed by Google. Tap your LinkedIn profile and join industry groups. Set up automated email alerts for new postings and actively participate in these communities.  Most participants are willing to share when you get involved.

Organization
Now that you have all these great sources of data how do you handle it all? The trick is keeping organized.  For emails and RSS feeds set up rules in your email to automatically move things to pre-assigned folders.  This saves you time spending all day sorting your email alerts and keeps the info in one place.  Sort your direct mail and segment your industry publications separate from day to day correspondence in their own tray or folder.

Time Management
Of course the question on every one's mind is when do you have time to go through this info. The answer is you make time.  It is easier to do than you think.  Have a quick 10 minutes before your next meeting? Open up your industry email folder and scan through ones you feel are of interest or open up that industry magazine and mark articles worth diving into.  Set aside some time early in the morning or before you head out the door in the evening and go through your news sources.  The more you do this the better you will become at scanning headlines to weed out the fluff and get at the valuable data efficiently.

Prioritization

Now that you marked what you feel is important and before you close the email or toss the publication make a decision on what you are going to do with it, who is involved, and when you will do it by. This is an essential step or you wind up with piles that you never tackle. Ask yourself is this share worthy and if so who is the appropriate audience? Is this info actionable and what are my recommended steps? Then take the 2 minutes to share the the info via an email or memo or keep a running list of info to share in a monthly or bi-weekly meeting. 

Make this a daily habit and the system will flow. It will become second nature. You will be on top of your game and in the know!

Special Event Promotions

The warmer seasons are brimming with special events your business can promote to drive sales. From moms, brides, dads, grads, there is a world of possibilities. With so many options it can be overwhelming. Here are some tips to create a plan and reap the benefits of special event promotions!

Define your Strategy

Narrow down who and what you want to offer. Do you want to market to all special events or niche market into specific groups.  Draw up your menu of services and promotions. Examples include bridal party events complete with hair and makeup, Dad’s day of pampering, or the Job Interview Prep Package for recent grads with hair, makeup, and attire tips. Let your creativity flow. Then evaluate and narrow down your offering. You can always add more options later so start small and grow.

Partnership Networking

Special events tend to include many other services and products such as limos, clothing, and food.  Partner with local business to collaborate on discounts or packaging sets such as hair, makeup, limo, dinner and tux discount for a prom deal. Envisioning being a one stop shop driving sales for a variety of local businesses. The cooperation effort allows all parties to share ads expenses driving more bang for your buck.

Marketing Mix

Create a special events menu. Use this marketing piece by placing in your reception areas or pass around town, load a digital version to your website, link on your social media and more.  During key promotional times support your offering with radio, print, or direct mail ads. Don’t forget to advertise at your location. Design retail displays using romantic soft white hues, shimmering tulle ribbon and lace intertwined with retail products utilized in your bridal packaging offering. For prom add punches of the latest promo dress colors, nail polish trends, and makeup. Including signage and your new special event menus. Talk it up and create buzz.

Did you also know there is a secret advantage to special event efforts – new customers! Events usually involve groups of friends and family that are potential new clients. Wow them and don’t forget to capture their contact info. Follow up after the event thanking them for the participation and provide a welcome offer to usher them back as a repeat client.

Forethought and planning make any marketing effort a success. Engage your team and launch your event promotions today. The sooner you get the word out the sooner you start booking!

Create Buying Behavior

All of us in the retail business wish we could sell more.  Finding the perfect product mix, creating the right retail area, and convincing your staff that selling is part of their job can lead to many sleepless nights.  Let’s explore the why and how to grow your retail sales!

Method to the Madness

There are vital aspects to creating the right environment that drives buying behavior.  These might seem like no-brainers however they are often forgotten and are crucial to selling. 

• Attention capturing display.
• Easily locate products.
• Ability to engage with products.

If you want to sell more you need to give clients an area that screams this is our retail product line; we would like you to see and experience our products. Don’t hide your retail behind the reception counter. How engaging is that? Its not! Have an organized and beautiful retail section with shelves labeled to make products easy to find. Organize by product type or the solution the products offers. Create a try-me sampling area. Think of this as the department store floor. This allows customers to touch, feel, smell, and experience the product to determine their purchase. Change up your retail area with new displays and samples about every 4- 6 weeks. This allows clients that regularly visit to see something new each time they enter your location and hence provide a new buying opportunity.

Tricks of the Trade

• Eye level is buy level. Time after time the most purchased product is the one customers can easily view. This is your prime retail real estate. Use it wisely.
  
• Information access.  Provide information such as product brochure display holders next to items. This avoids the pushy salesman vibe and allows clients to self-service when making their buying decision.
  
• Keep right. If possible put your retail areas on the right side. Most people turn right when they enter a store so this will pull them toward your products.
  
• Education is essential.  Keep your staff up to date on all the benefits of your products. Their one-on-one recommendation is priceless to encourage clients to buy. They need to know the products, your inventory levels, and your overall selling goals to be successful. Weekly team meetings on these details are recommended.
  
• Add the social element.  Customer recommendations are powerful purchase driving tools. Create a “rate your product” area on your website or social media areas. This allows customers to share their experiences with your products and that encourages others to give them a try. An added benefit of rate and review is the additional insight to right size your inventory.You can uncover your star products as well as uncover the dogs that need to go.
  
• Promote it baby! You can’t just throw products up and hope they move. Talk up your products in all areas of our business.  Create offers, specials, deals, gift with purchase, fun incentives, or cause-related marketing efforts to keep your retail top of mind and drive those sales.

Follow these tips and you are well on your way to improving your retail business.  Have more retail advice?  Please share below. Happy Selling!