Your 6 Week Mother’s Day Sales Plan

Mother’s Day is a spring celebration that can jump start your annual sales.  Now is the time to create your selling strategy to take advantage of this opportunity.

Products
Gift cards, luxurious body services and professional product sets make Moms feel pampered. Determine what products and services your business wants to offer. Get items on order and service menus prepared. 

Packaging

The right packaging will help you sell more. Create ready-to-go retail product gift sets with vinyl or cello bags.  Include the gift card packaging to create that instant gift your clients will love to give to mom.

Promotion

Just because you built it, doesn’t mean they will come.  Clients need to be aware of your offers via

postcards, emails, social media, and word of mouth advertising. Talk your business up as “the” Mother’s Day gifting resource.

We make it easy to ring up more sales with a promotional calendar to maximize your Mother’s Day sales.  Download your own FREE 6 Week Promotional Calendar – Click here!

Preparation is the key to success. A bit of forethought and a plan will have you loving your Mother’s Day sales this year!

Bloom your Biz with Mother's Day Promotions!

Spring is here and it’s time to make your sales bloom. One of your biggest opportunities is maximizing your Mother’s Day Promotions. Here are some proven profit drivers to make the most of this precious celebration.

Gift Cards & Certificates
Provide the most popular gift - the gift of your services. Offer a wide range of gift certificates in various dollar amounts or even better create package sets for a complete day of beauty – including gratuity. This provides a gift with no worry of extra expenses. Dress up your gift with retail packaging such as pillow boxes or card holders tied with a bow. Make it an easy gift for your clients and you will be ringing up the sales.


The Extras
Increase the incentive to make your business the go-to-mom-gift by throwing in the extras (psst …department stores do this all the time). Offer a gift with purchase. With your day of beauty package include a plush robe elegantly displayed in a robe box. Or create goodie bags full of trial samples and promotional offers. An excellent added gift for mom or as a treat for the gift giver! In addition to gift cards, also offer packaged gift baskets or vinyl bag retail product sets for those read-to-go-gifts, especially for those last minute shoppers.

Celebrate All Year
Mom’s are special every day and should be a valued client all year round. Capture the Mother's contact info when a gift is purchase. You can add this new client to your customer database. This can be used to reminder her if her gift is about to expire and also to offer her special promotions, invite her to events, and make her one of your VIPs. This helps build your repeat business and increase your customer loyalty.

What is your most successful Mother’s Day promotion? Please share your comment below. Wishing everyone a Happy Mother’s Day!

The Last Minute Roadmap for a Successful Mother's Day

Have you waited until last minute to plan your Mother's Day promotions? Are you scrambling to make your clients see your services as "the gift" for their mothers and grandmothers? There is still time for your business to benefit by celebrating Mom. Follow this easy road map to success.

Stop Signs
Does your store have signage alerting the customer to think "Mom"? Keep it tasteful and simple. Use clear acrylic frames with printed sheets that read: "Pamper Mom this Mother's Day with a Day at the Spa" or "Make Mom feel as beautiful as she is - give her a day of beauty!" Place these signs near your check out areas, waiting rooms, and stylist stations.

Green Light
Make it an easy choice by creating ready-to-go-gifts. Use gift baskets, cello bags, vinyl bags to package sets of products. Create a variety of price points so clients can choose the right gift for their budget. Send out an email blast or postcards to offer a special gift with purchase. For spa packages, provide a luxurious robe in a robe box for that wow factor, or offer an incentive of a discount or free gift to the gift giver. Use acrylic holders and display your gift cards and certificates in your check out areas.

Full Tank of Gas
Make sure you are fully stocked with gift certificates or gift cards. (Did you know we print our custom printed gift certificates in just 4 days?!) Many people wait until the last minute. You can be their gift-giving solution. Keep your retail areas organized, clean and full of those ready-to-go gifts. Have your staff prepared by creating excitement about your offers and educating clients on gift ideas.

No Detour
Give them no excuse by making it simple. Offer gift certificates or gift cards in a variety of dollar amounts of for full services. Provide the presentation packaging to make it a one stop shop. Place that gift card in an elegant gift card box tied with a beautiful bow. Try the upscale pillow boxes with gleaming swirl bows. Offering the ready-to-go gift will make it a no-brainer for your clients. Mom will be happy. Child will reveal in glow of giving a successful gift. You will ring up a sale -- and maybe a new loyal client when Mom visits!

Make the most of this holiday and maximize those Mother's Day sales. Time is running out so hit the gas pedal!