5 Ways to Boost Summer Sales

The beaches, the vacations, the little league games  - all can lead to the summer slow down.  Your chairs, beds, and appointment books seem a bit empty.  Here are some quick tips to liven up your summer sales!

1.  Theme Promotions 
The summer season is ripe with a variety of holidays and events that you can use to promote your products and services.  Think "brides-dads-grads-veterans-the 4th"or get creative and come up with your own event. These are golden opportunities can be your inspirations for special offers. Utilize your marketing channels of postcards, emails, social media, and radio.

2.  Sun Care Products
There are many sun care beauty products that can fit almost any beauty business. From sunscreen skin care and cosmetics, color care shampoos and conditioners for those bath beauties, or even impulse buys such as lip balm with SPF or travel-size sunblock. Create a retail display for your sun-focused items. Talk it up with signage and have your staff promoting through services.

3.  "Hot" Deals
Create a hot deal program with services and retail products. To get more frequent, loyal guests offer a new special each week or tie the deal to certain number of visits during a defined time frame. You can offer free retail products or complimentary add on services. You could set up a special table featuring a flyer on the program and/or discounted "hot summer" deals for a variety of items.

4.  Limited Time Services
The warmer weather can create different beauty needs for your clients. If you offer body services, how about a cooling cucumber facial or body mask. This can help cool skin that has a bit too much sun exposure. As oppose to the dryer winter months, oil production can increase with the water temperatures on the skin and scalp. Blotters, primers, and dry shampoos are excellent solutions. UV protection services and products such as hair glazes or nail polish top coats are excellent additions.

5.  Event Marketing
Host summer-inspired events. If appropriate for your location, hold a sidewalk sale and bring some of your retail items outside or offer a quick hand massage with your latest lotion line. Partner with your local neighbors for a combo-specials such a lunch beauty special where the restaurants caters lunch while your client recieves a service. Participate in local summer community events such as summer reading programs at the library donating gift packages, or sign up for summer parades or charity walks. Pool your staff and VIP clients to help make shirts or even a float. Fun and great PR!

Don't let the warmer weather wilt your business. With a dose of creativity you can boost those summer sales right until the holiday season!

Make your sales sizzle with Summer Promotions!

Summer time and can be a slow time for business. Many people are planning a family trip, heading to the beach, or catching a baseball game. This can take your focus away from promoting services and retail products. Stand out from the crowd and get attention by rolling out these simple promotions to increase summer sales!

Sun-Kissed Specials
Many skin care and hair systems tout UV protection. Highlight these products for the month of June. Use these products on guests during their visits. Have your staff promote them while performing services and at check out. Offer an "SPF 15% Off" discount for all sun protection retail products. You could add ancillary retail items such as SPF lip gloss, sunglasses, scarves or hats. All of these can increase your average ticket and increase your sales. Highlight all these products in your retail display, check out areas, and promote with in-store signage.

Beach Body Ready
Spas can offer various deals on helping clients get beach body ready. Waxing, spray tanning, body wraps and more can have special promotions. Alert clients via email, postcards, and in-store signage. Or create the "Beach Body Ready Special" offering a completed package of all these services with a discount. You can increase your total service count without breaking the bank, increase your average ticket, and help your clients look great on that family vacation!

Polka Dot Bikini Sale
Have some fun with the yellow polka dot bikini song! In July put yellow stickers on a variety of products and offer special discounts or free trial size gift with purchase. Have a yellow polka drawing for each guest that month. When they check out have them draw a yellow polka dot card. These cards can offer discounts, free services, gift cards, or even a day of beauty package.

Block Party
Chances are you’re located by boutiques, restaurants or retailers. Partner with your neighbors and create a weekend block party. Place a variety of retail products out on small sidewalk tables. Each business should promote a special offer...such as a discount off all prebooked appointments or free gift with purchase that day. Not only will it draw attention but it also allows local businesses share customers and creates a warm community atmosphere.

Dog Days of Summer
Summer starts winding down at the beginning of August. Time to move all that summer focused inventory and squeeze in those body services such as spray tanning. Launch a dog days of summer sale offering deep discounts on that inventory to get it off your books to allow for holiday products.

These are just some suggestions to liven up your summer season. Anything can be a promotion so get creative. Selling more should always be top of mind -- even in the slower summer season. Add some fun, be creative and make those summer sales sizzle!