Set Priorities
Shooting from the hip can create chaos because your team has no defined course of action. Having a plan is half the battle. Set yearly- quarterly-monthly-weekly-daily goals. This allows you to break down your goals into smaller pieces and work through them on a manageable level. Start each day by reviewing your priority list. This keeps you on schedule and you know you are covering your bases.
Re-evaluate Results and Goals
Don’t set it and forget it. Check in with how you are tracking towards your goals. Did something change where your goals or tactics need to be reconsidered? Maybe a marketing plan didn’t pan out or that new product did fly off the shelf as predicted. Be prepared to come up with plan B such as a new promotion, sale or creative campaign to revive the item. Revisiting goals will nip concerns in the bud before they become bigger stressors.
Uncover the Root Cause
Stress can cause us to overact to challenging situations or be upset at the messenger. Remember to take a deep breath and attempt to get at the heart of the matter as quickly as possible. What caused the marketing effort to fail – bad timing, bad placement, offer didn’t relate to your target client? Was it a staffing issue? Try to put the issue in perspective with the big picture of your business. Attempting to stay calm and look objectively at events can steer you to the right solution faster.
Teamwork
You are not alone. Your staff is there to support you and make the business a success. Train them well and empower them to take on more responsibilities. Reach out to them when your to-do list is overwhelming. Letting go of your internal control-freak can be the best thing for your stress level and helps your staff grow.
Get a Life
You need a life beyond your business. When you leave for the day check out of business mode. Enjoy your family, friends, hobbies, and outside interests not related to your work. Decompress and let your mind enjoy other topics. This refreshes your body and soul to tackle the next business day ahead.
Stress is an unavoidable part of life, but with a little pre-planning and getting down to the root causes of challenges you can overcome stress and drive your business to success. A little chocolate can always help too!
