Friday, June 24, 2016

10 Jewelry Trends for Fall

As we head into the hot summer months, it's time to think about how to stock our stores for the fall and important holiday shopping seasons. JCK fashion magazine recently reviewed the fall runway shows and offered 10 jewelry trends that retailers should be prepared for:

  • Choker and collar necklaces: This trend hangs on for the fall and the daring fashionistas will pair them with longer necklaces.
  • Mismatched earrings: This European trend could be finding its way Stateside.
  • Safety pins, locks and hardware: This edgy trend is enjoying a moment, but you'll know if your customers want to go this far.
  • Yellow gold: To pair with the 1970s and '80s styles that are making a comeback.
  • Long pendant necklaces: These also are swinging from the '70s trend and can be one piece in a layered look.
  • Chains and bow: Combining the hard chain look with the softer bows and ribbons makes a dynamic pairing.
  • Oversize earrings: A carryover trend from the spring so you can have another chance to clear out your showcases.
  • Pearls: Pearls are creeping out of their traditional mode, but what's hot are big baroque and colorful pearls.
  • Layered necklaces: One is never enough! Think up-selling!
  • Long drop earrings: Fashions are trending long and the earrings need to hang with them.

Jewelry isn't just for high-end or boutique jewelry stores. Hair and nail salons, spas, and cosmetics retailers, as well as clothing and gift stores can also grab some of this lucrative business for a small investment and nice mark-up - your cash register area is the perfect place to grab these sales! 

As you think about stocking these hot items for fall, don't forget to make sure you have the appropriate packaging on hand as well. Contact us today to get the right size packaging and trendy bags to promote your store.

Friday, June 10, 2016

Boutique Bakeries - Goodness Inside And Out Of The Package

Boutique bakeries and confection shops are swiftly emerging everywhere. From the heart of metropolis to small cities and towns, these culinary gems are in demand. After all, who doesn't love fresh-baked cupcakes?

Boutique bakeries, as well as other specialty shops, depend on the unique talents of their chefs. You don't have to be a cupcake connoisseur to know that these deserve appreciation! The culinary skill of these home-grown chefs is refined, creative and experienced. Presentation is an important hint to prospective customers though. It tells them to give it a try.

The confections trend is growing, but it's still a niche market. Distinguishability is key, which is one of the beauties of cooking! Just like these baked goodies, there are countless ingredients and combinations that go into a branded parcel. 

Look for different elements that can create something new, but something that gets the taste buds tingling too... Shapes that reflect or invoke how the product feels are viscerally and visually attractive. Size also allows for bountiful options in packaging. Boxes, bags and wrappers can all be specially tailored to signify these exceptional and eccentric foods; creating more possibilities for design.

Fancy cupcakes are often taken to parties as gifts – so if you want your customers spreading your brand for you – make sure to contact us to discuss cupcake box options, as well as branded bags, tissue, labels, and more. 

Thursday, June 2, 2016

Bring Summer Color Trends From the Runway to Your Store

Every year fashion shows from Milan to London to New York will set the pace for new summer color trends to spark designer's imaginations and grace the racks of retail and online fashionista websites. Runway designer fashions may be practical and affordable only for pop culture artists and entertainers, but the colors, patterns and general shapes and lengths will translate into ready to wear clothing for the average consumer. For retail store, salon, and spa owners – keeping your eye on the new summer colors can add fresh ideas to your product line and in-store design!

This summer, look for a more saturated color palette that will distinguish summer fashion from the soft pastels commonly worn in the spring. Coral, a pink with salmon colored undertones, will be a popular bright spot in retail this summer. Persimmon has the same pink hue, yet with a tinge of orange to make a dramatic color splash. Pairings of Coral and Persimmon shades with golds, greens and browns will make your space, products, or packaging pop.

Lemon Chiffon and Periwinkle Blue are the new blue and yellow this summer, especially for masculine products, clothing, and environments. However, muted colors will always be “in” for men. Who can forget Kanye West's revealing of his second Yeezy collection which featured only neutral color clothing? Use the beige color palette when in doubt! A natural colored bag with a ribbon, bow, or tissue of a vibrant trendy color will never go out of style!

Dark Teal and Burgundy are two super saturated colors that were popular on the 80's fashion scene and are making a dramatic comeback. The darker the hue, the more bold and elegant of a statement will be made. While these colors have traditionally been reserved for fall and winter fashions, you won't go wrong with these colors this summer – whether in retail design or packaging.

Contact us to learn how incorporating new, trending colors into your brand packaging and accessories can add a refreshing new look to your business!

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