Can you believe the year is more than half way gone? Time flies when we are having fun! As the
slower season is upon us, it is a great time to evaluate how you are tracking
towards goals and plot strategies for remainder of the year.
Evaluate
Make time to evaluate where you are landing on sales,
profit, customers, bookings, services and product movement targets. Review results with your staff. Put all your marketing efforts under the microscope. Determine what is working and what
isn’t. Gain feedback for changes to either get back on
track or accelerate results.
Create the Road Map
Now that you know where you are, you can create your plan
for the remainder of the year. Determine
if product and service revisions are needed. Look at your
marketing budget for reallocation or enhancement. Plan your promotional strategy.
Promotions can be the key to successful sales. This slower season is the
perfect time to create your strategy before the busy season rush.
Promotional Strategies
There are a million promotional ideas. Determine the ones that
best fit your business and customer base.
Mark up a calendar with to-do’s such as ordering literature, posting on
social media, buying packaging and tracking results. All your efforts will flow much smoother with
a plan. Get your creative juices flowing with these promotion ideas.
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Back to School
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School Events and Dances (Homecoming)
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Fall Fest
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Breast Cancer Awareness Month
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Trick-or-Treat
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Holiday Season
If you aren’t tracking where you want to be, there is still time to
make your goals a reality. If you are above and beyond your targets, way to go
– but don’t let off the gas. Keep
pushing to have the best year yet. A
little planning goes a long way to creating success!
