Bring Summer Color Trends From the Runway to Your Store

Every year fashion shows from Milan to London to New York will set the pace for new summer color trends to spark designer's imaginations and grace the racks of retail and online fashionista websites. Runway designer fashions may be practical and affordable only for pop culture artists and entertainers, but the colors, patterns and general shapes and lengths will translate into ready to wear clothing for the average consumer. For retail store, salon, and spa owners – keeping your eye on the new summer colors can add fresh ideas to your product line and in-store design!

This summer, look for a more saturated color palette that will distinguish summer fashion from the soft pastels commonly worn in the spring. Coral, a pink with salmon colored undertones, will be a popular bright spot in retail this summer. Persimmon has the same pink hue, yet with a tinge of orange to make a dramatic color splash. Pairings of Coral and Persimmon shades with golds, greens and browns will make your space, products, or packaging pop.

Lemon Chiffon and Periwinkle Blue are the new blue and yellow this summer, especially for masculine products, clothing, and environments. However, muted colors will always be “in” for men. Who can forget Kanye West's revealing of his second Yeezy collection which featured only neutral color clothing? Use the beige color palette when in doubt! A natural colored bag with a ribbon, bow, or tissue of a vibrant trendy color will never go out of style!

Dark Teal and Burgundy are two super saturated colors that were popular on the 80's fashion scene and are making a dramatic comeback. The darker the hue, the more bold and elegant of a statement will be made. While these colors have traditionally been reserved for fall and winter fashions, you won't go wrong with these colors this summer – whether in retail design or packaging.

Contact us to learn how incorporating new, trending colors into your brand packaging and accessories can add a refreshing new look to your business!

Keep Up With The Spring 2016 Color Trends

Keeping up with color trends can give you a competitive advantage in business. Color trends are based on psychographics and societal changes, so knowing how the world is evolving gives you greater insight into how to attract customers to your business.

For the first time, Pantone, a world-renowned company that specializes in color communication, came out with two “colors of the year” – Rose Quartz, a light pastel pink, and Serenity, a light yet deep blue. They also recently revealed what the spring 2016 color trends will be, with these two colors at the top of the list:

1. Rose quartz
2. Serenity
3. Peach echo
4. Snorkel blue
5. Buttercup
6. Limpet shell
7. Lilac gray
8. Fiesta
9. Iced coffee
10. Green flash

The color trends for spring 2016 are perfect for a spa/salon business because they encourage relaxation, curiosity, and exploration. In Leatrice Eiseman's words, the executive director of Pantone:

Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. With our culture still surrounded by so much uncertainty, we are continuing to yearn for those softer shades that offer a sense of calm and relaxation.

Pantone also explained that the trending colors for spring 2016 are influenced by the desire to disconnect from technology and the world of art. Top designers were inspired by the differences between lush vegetation and urban design. As a result, unexpected color combinations of these trending colors will be popular during spring 2016. Designers are aiming to inspire reflection and playful escapism.

All types of businesses can benefit from using the 2016 spring color trends in their packaging or marketing materials. Think about how the meaning behind the color trends relates to your business and then apply it to marketing campaigns, store design, or your retail packaging.

Contact us for creative packaging and branding ideas that use the top 10 color trends of spring 2016. How you package goods influences a person's opinion of your brand. Let us help you make that a positive perception.

Color Trends for 2015

Trends impact retail sales.  Take a trip to any big box retailer and you will start seeing designs and colors repeat across bedding, dinner plates, to clothing. Psychology of color impacts consumers emotions about a brand and influence buying behavior. Color is a powerful tool that can help you ring up more sales.

  

2015 Colors

Here are the 2015 colors of the year straight from the fashion runway.

• Marsala 
• Aquamarine
• Scuba Blue
• Lucite Green
• Classic Blue
• Toasted Almond
• Strawberry Ice
• Tangerine
• Custard
• Glacier Gray

To learn more about these colors or to view packaging products that incorporate these colors, click here.

Color Science

Unique uses of color and patterns create interest. Use these to your advantage to focus attention on your retail products.  Most of us are over saturated with stimuli especially in the mobile age. Being creative with color will draw the eyes and help pull customer attention away from their glowing rectangles. This increased attention will make customers notice your retail products. More engagement with the products will drive more sales.

How to use Color

Incorporate trending colors through your retail areas and on promotional pieces.  Update your retail bags for the season.  Choose a 2015 colored tote bag as a gift with purchase.  Add labels or ribbon with splashes of these targeted tones to your retail products.  Another fun and inexpensive idea is to line your retail display shelves with tissue paper. This can give it a whole new look for pennies and can be easily changed out as trends come and go.

We would love to see how you are using color to promote your brand and increase sales.  Share thoughts below or snap a pic and post it our Facebook page.  Let your color shine!