Bring Summer Color Trends From the Runway to Your Store

Every year fashion shows from Milan to London to New York will set the pace for new summer color trends to spark designer's imaginations and grace the racks of retail and online fashionista websites. Runway designer fashions may be practical and affordable only for pop culture artists and entertainers, but the colors, patterns and general shapes and lengths will translate into ready to wear clothing for the average consumer. For retail store, salon, and spa owners – keeping your eye on the new summer colors can add fresh ideas to your product line and in-store design!

This summer, look for a more saturated color palette that will distinguish summer fashion from the soft pastels commonly worn in the spring. Coral, a pink with salmon colored undertones, will be a popular bright spot in retail this summer. Persimmon has the same pink hue, yet with a tinge of orange to make a dramatic color splash. Pairings of Coral and Persimmon shades with golds, greens and browns will make your space, products, or packaging pop.

Lemon Chiffon and Periwinkle Blue are the new blue and yellow this summer, especially for masculine products, clothing, and environments. However, muted colors will always be “in” for men. Who can forget Kanye West's revealing of his second Yeezy collection which featured only neutral color clothing? Use the beige color palette when in doubt! A natural colored bag with a ribbon, bow, or tissue of a vibrant trendy color will never go out of style!

Dark Teal and Burgundy are two super saturated colors that were popular on the 80's fashion scene and are making a dramatic comeback. The darker the hue, the more bold and elegant of a statement will be made. While these colors have traditionally been reserved for fall and winter fashions, you won't go wrong with these colors this summer – whether in retail design or packaging.

Contact us to learn how incorporating new, trending colors into your brand packaging and accessories can add a refreshing new look to your business!

Color Trends for 2015

Trends impact retail sales.  Take a trip to any big box retailer and you will start seeing designs and colors repeat across bedding, dinner plates, to clothing. Psychology of color impacts consumers emotions about a brand and influence buying behavior. Color is a powerful tool that can help you ring up more sales.

  

2015 Colors

Here are the 2015 colors of the year straight from the fashion runway.

• Marsala 
• Aquamarine
• Scuba Blue
• Lucite Green
• Classic Blue
• Toasted Almond
• Strawberry Ice
• Tangerine
• Custard
• Glacier Gray

To learn more about these colors or to view packaging products that incorporate these colors, click here.

Color Science

Unique uses of color and patterns create interest. Use these to your advantage to focus attention on your retail products.  Most of us are over saturated with stimuli especially in the mobile age. Being creative with color will draw the eyes and help pull customer attention away from their glowing rectangles. This increased attention will make customers notice your retail products. More engagement with the products will drive more sales.

How to use Color

Incorporate trending colors through your retail areas and on promotional pieces.  Update your retail bags for the season.  Choose a 2015 colored tote bag as a gift with purchase.  Add labels or ribbon with splashes of these targeted tones to your retail products.  Another fun and inexpensive idea is to line your retail display shelves with tissue paper. This can give it a whole new look for pennies and can be easily changed out as trends come and go.

We would love to see how you are using color to promote your brand and increase sales.  Share thoughts below or snap a pic and post it our Facebook page.  Let your color shine!