Tuesday, October 11, 2011

Maximize your Seasonal Sales

Do you hear those sleigh bells ringing? It should be the jingle of your cash register ringing up those holiday sales. Now is the time to create your holiday plan to make the most of your seasonal sales!

Gift Cards
The #1 retail gift of the season - gift cards. They are easy to buy, easy to give, and they let the recipient pick the gift they would like. Use store signage to make clients aware of your gift cards. Create a retail display by your check out areas. Make it a no-brainer by including the gift card packaging. Learn more on the power of gift cards in a previous posting.

Ready-To-Go Gifts

Making gift giving easy will drive more sales. Create gift sets in a variety of price points to fit any budget. You can packaging them in cello bags, vinyl bags, or even holiday shoppers tied with a bow. Use signage to call out “Holiday Gift Center” to plant the seed that you offer the perfect gift. All clients have to do is walk the gift to the front counter and pop it under the tree.

Stocking Stuffers

Good things can come in small packages. In your gift center, add smaller items such as lip gloss, travel size hair or skin care products, music, or local vendors coffee or candy. Offer in a variety of price points to increase sales potential. These little items can add high margin to your business and be that perfect little gift.

Gifts that Keeping Giving

This season many clients have limited holiday gift budgets and are looking for value. Your business offers gifts that keep giving through out the year by providing beauty and wellness. Service packages for 3 – 6 – 9 – 12 months would make ideal gifts providing value long after the wrapping paper is gone. Professional hair and skin products get daily use and offer the recipient a luxurious experience.

Share these tips with your staff and check in weekly on progress and inventory status. You don’t want to miss out on a sales opportunity by running out of gift cards or popular retail items. Don't delay, prepare for a profitable holiday season today!

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