Thursday, September 25, 2014

Be a Holiday Prepper

The leaves are changing and pumpkin-flavored everything has hit the market.  Fall has arrived. As we start pulling out our sweaters it is time to think – holiday! It might feel early but now is the time to prepare for your best holiday sales ever!  

Check your List Twice
Review your client contact list.  Verify you have correct info for mailing addresses and emails. This is easily completed by your staff at check out by confirming their data in your system. Accurate info will ensure your marketing efforts reach your clients.

Select The Perfect Gift Ideas
Determine the retail product lines you are carrying for the season. Review your sales from fourth quarter last year. See what worked and what didn't work. Plan your inventory accordingly factoring for some growth. Think about adding holiday-inspired products or limited edition items.  Don’t forget to plan your packaging.  Order holiday bags personalized with your logo. This provides a professional look and advertises your business.  Gift cards are your #1 retail item of the season so stock up.  Make gift giving easy. Be prepared with coordinating packaging such as card holders and boxes.  Creating an easy one step gift solution rings up more sales.

Shout it from the Rooftops
Plan your promotions, emails, website updates, ads, mailings, and social media announcements.  Create a calendar of who is doing what when.  Doing this now avoids the stress of throwing the details together during the hustle bustle of the season.  As the holiday approaches, tastefully decorate your location. Create a gift solution center in your retail area.  Stock it with your retail lines, group product sets, and gift cards. Create price points for various gift giving needs. Your staff should promote your gift solutions as they work with clients. Launch your ad campaigns and mailings through out the season. Get the word out that you are a gift solution destination.

Planning early is the best way to ensure a successful holiday season.  Tackle your holiday prep now and reap the rewards!

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