- Offer a special
coupon (good for January). Offer current customers (in store or
via email) a coupon that they can use in January or Q1. This will bring
them back to at least browse and contemplate using the coupon!
- Offer free gifts,
just for buying in January. People love deals. If you prefer not
to go the coupon route, offer a free gift for any purchases in January.
- Launch a new product
or service. One way to get more people into your store is to
launch a new product. This can also be a way to introduce your brand to a
whole new market segment!
- Contact people who
have abandoned items in their shopping carts. Run a campaign to
figure out why people are abandoning their carts – offer promotions to get
them to come back and purchase what is in there.
It can be hard to get sales in January but with some clever marketing tactics, you can make January a good month. And, of course, if you find yourself in need of a brand upgrade, contact us for some updated branded packaging!
