A Day Devoted to Customers Brings Big Haul to Amazon

Certainly most businesses could learn a lesson or two from Amazon.com, whose massive multi-billion dollar website has been hailed as a leader in customer service and satisfaction. This e-commerce giant had its second annual Prime Day on July 12^th, not only offering amazing deals to its Prime subscribers, but also enticed many to sign up for the free 30-day trial that converts to a yearly membership status if not cancelled. According to CNBC news, last year more than 179 million visitors logged on and has now established Amazon Prime Day as the fourth busiest shopping event behind Thanksgiving, Cyber Monday, and Black Friday.

Small and medium sized businesses (SMBs) can also set apart a day of special discounts to loyal customers. Instigating a customer appreciation program is a great way to thank your loyal customers while increasing your customer base. Try one of these quirky concepts:

• Hold a learning day to offer free tips on the use of your product line.
• Offer one lucky customer an over-the-top experience they will share with others.
• Have a book give-away particularly tailored to your product or services.
• Start your own VIP rewards program with a discount on the customer's anniversary.
• Feature customers on your businesses website for a personal touch.
• Everyone loves receiving gifts; mail your customers something special.
• Offer a day of upgraded services for your customers.
• Throw an in-store party, maybe a wine tasting or appetizers.

There are so many ways to show your customers how much you value their business and also how your business cares about their satisfaction. For all of your everyday packaging needs, as well as any special promotional events you might run, be sure to contact us to discuss your packaging options!