1. Online Buyers are Often Afraid
2. Online Buyers Do Not Like to Pay for Shipping
In fact, 35% of shoppers abandon their online shopping cart because of high shipping charges. Top retailers have learned that fewer shipping charges and particularly free shipping translate into more sales. Small retailers cannot always absorb the costs of free shipping, but absorbing a part of the shipping costs so that shoppers do not have "shipping charges shock" at checkout can help boost sales.
3. Online Shoppers Want Payment Options
Top retailers often offer a variety of credit cards (Discover and American Express in addition to Visa and MasterCard) as well as PayPal, Google Wallet, Bill Me Later and others. Wal-Mart even offers cash payments online. A small retailer might not accept online cash payments or as many bank credit cards, but accepting PayPal as a payment option is easy and costs about the same as accepting credit cards.
Big retailers are constantly tweaking their websites, finding the best ways to improve customer experience and increase revenue. Small retailers can do the same. Contact us for all of your retail packaging needs, now and as your sales continue to increase.