Friday, June 26, 2009

Boost your Business Image in 5 Easy Steps

It doesn’t have to cost a lot to improve your business image. Small chances can make a big impact. Here are 5 easy steps to improve your business image starting today!

Talk it up
Ask for customer testimonials. These are pure gold when prospective clients are looking for your services. A business can say it is great, but when a customer says you are great it holds more water. Don’t be afraid to ask your clients to share their experiences in your customer surveys, on your website, on your social networking sites or at events. Use their testimonials in your marketing materials such as service menu and your website. Show you are customer approved!

Differentiate Yourself
You need a unique selling proposition to be stand out among your competition. Why should a client use your service over another? It could be your exclusive retail product line, your highly trained stylist or esthetician, or your unique hours of operation. Define what makes you special and tout it!

Improve your Professional Look
You work in an industry that is all about image. Your professional look better play the part. Make sure your logo and salon theme reflect your brand. Your business cards, service menus and packaging are great places to start. These items are the take along marketing pieces that continue to advertise your business long after the client has left your doors. Ask yourself if they are providing the message you want. If the answer is no, you need to update them. It is a minor price to pay to enhance your business status.

Secret Shopper
It can be hard to see the forest through the trees being absorbed in our daily lives. It is good to obtain a fresh perspective. This doesn’t have to be expensive. Have a friend-of-a-friend book an appointment, use your services, and report back on her experience. The devil is in the details and you might be surprised at the a-ha’s you uncover through a fresh pair of eyes.

Rinse Lather and Repeat

You need to be consistent about your brand message. All of your marketing efforts should reflect the same look and feel. Your logo, store signage, salon colors, gift certificates, retail packaging and beyond all should have a common theme. Consistency is vital to creating a strong and memorable brand.

If you need help, don’t be afraid to ask the experts. There are many sources online, local marketing agencies or reach out to us here at Action Bag. A friendly rep would be happy to review your marketing materials. A better business images provides a stronger brand, enhances your professional status, and ultimately leads to more sales!

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