Thursday, November 12, 2009

Two Powerful Words - Thank You!

There are two magical words that can brighten a day, strengthen relationships, and can grow your business. There is a lot of power packed into the two tiny words - Thank You!

Here are easy ways to harness the power of “thank you” to build your business:

The Spoken Word
Make sure your guests are greeted with a thank you. "Ms. Smith, we thank you for your visit today and are so happy you are here!" This puts your client at ease and feeling valued as they start their appointment. Reflect your gratitude upon their departure. "Ms. Smith it is always a pleasure to see you. We appreciate your visit and look forward to seeing you again on (pre booked appointment)." This seems like a no brainer, but you would be amazed at how many fail at this small detail.

Handwritten Notes

Add the wow factor to a new customer experience! After a customer’s first visit, send them a handwritten note of thanks. With emailing and texting, no one takes time to put pen to paper these days. Provide a note that is a reflection of your brand (elegant gold for a high end spa, recycled kraft for an organic business, or hot pink for the trendy make up studio). Offer a coupon or free gift with their next visit. The method here is to build the client relationship from a possible one hit wonder to a loyal client.

The Just Because Gift
How long has Mrs. Johnson been a client of yours? Do you take for granted that she is on time for her appointment every 6 weeks? Why not surprise loyal customers with a thank you for their business gift. Present a small gift at the end of their next appointment, mail a small goodie box, or invite them to a VIP event. Gifts don't have to cost a lot to mean a lot. You can elegantly package trial samples in an organza bag, pillow box tied with a bow, or create a small gift basket. You can also provide a discount off services or retail products. Many time loyal clients are upset by the discounts lavishly thrown at new customers when their loyal business seems forgotten. Customers will appreciate that you value their repeate business and will keep coming to that pre-booked appointment.

Customers aren't the only ones to stay thank you too. What about your staff that is dealing with the front lines everyday? They are your voice and are your brand. Or what about your distributor or local vendors you use frequently? Why not host a staff/vendor party one night or invite them to a networking happy hour. It can also be as simple as ordering a pizza for lunch one day, sending over some bagels, or giving out some gift cards as a thank you for a job well done.

Especially in the time of thanksgiving, remember to say thank you to those that help your business grow. The small little words can have a big impact!

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1 comment:

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