Thursday, April 22, 2010

The Last Minute Roadmap for a Successful Mother's Day

Have you waited until last minute to plan your Mother's Day promotions? Are you scrambling to make your clients see your services as "the gift" for their mothers and grandmothers? There is still time for your business to benefit by celebrating Mom. Follow this easy road map to success.

Stop Signs
Does your store have signage alerting the customer to think "Mom"? Keep it tasteful and simple. Use clear acrylic frames with printed sheets that read: "Pamper Mom this Mother's Day with a Day at the Spa" or "Make Mom feel as beautiful as she is - give her a day of beauty!" Place these signs near your check out areas, waiting rooms, and stylist stations.

Green Light
Make it an easy choice by creating ready-to-go-gifts. Use gift baskets, cello bags, vinyl bags to package sets of products. Create a variety of price points so clients can choose the right gift for their budget. Send out an email blast or postcards to offer a special gift with purchase. For spa packages, provide a luxurious robe in a robe box for that wow factor, or offer an incentive of a discount or free gift to the gift giver. Use acrylic holders and display your gift cards and certificates in your check out areas.

Full Tank of Gas
Make sure you are fully stocked with gift certificates or gift cards. (Did you know we print our custom printed gift certificates in just 4 days?!) Many people wait until the last minute. You can be their gift-giving solution. Keep your retail areas organized, clean and full of those ready-to-go gifts. Have your staff prepared by creating excitement about your offers and educating clients on gift ideas.

No Detour
Give them no excuse by making it simple. Offer gift certificates or gift cards in a variety of dollar amounts of for full services. Provide the presentation packaging to make it a one stop shop. Place that gift card in an elegant gift card box tied with a beautiful bow. Try the upscale pillow boxes with gleaming swirl bows. Offering the ready-to-go gift will make it a no-brainer for your clients. Mom will be happy. Child will reveal in glow of giving a successful gift. You will ring up a sale -- and maybe a new loyal client when Mom visits!

Make the most of this holiday and maximize those Mother's Day sales. Time is running out so hit the gas pedal!

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