Friday, April 20, 2012

Bloom your Biz with Mother's Day Promotions!

Spring is here and it’s time to make your sales bloom. One of your biggest opportunities is maximizing your Mother’s Day Promotions. Here are some proven profit drivers to make the most of this precious celebration.

Gift Cards & Certificates
Provide the most popular gift - the gift of your services. Offer a wide range of gift certificates in various dollar amounts or even better create package sets for a complete day of beauty – including gratuity. This provides a gift with no worry of extra expenses. Dress up your gift with retail packaging such as pillow boxes or card holders tied with a bow. Make it an easy gift for your clients and you will be ringing up the sales.

The Extras
Increase the incentive to make your business the go-to-mom-gift by throwing in the extras (psst …department stores do this all the time). Offer a gift with purchase. With your day of beauty package include a plush robe elegantly displayed in a robe box. Or create goodie bags full of trial samples and promotional offers. An excellent added gift for mom or as a treat for the gift giver! In addition to gift cards, also offer packaged gift baskets or vinyl bag retail product sets for those read-to-go-gifts, especially for those last minute shoppers.

Celebrate All Year
Mom’s are special every day and should be a valued client all year round. Capture the Mother's contact info when a gift is purchase. You can add this new client to your customer database. This can be used to reminder her if her gift is about to expire and also to offer her special promotions, invite her to events, and make her one of your VIPs. This helps build your repeat business and increase your customer loyalty.

What is your most successful Mother’s Day promotion? Please share your comment below. Wishing everyone a Happy Mother’s Day!

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