Monday, July 30, 2012

Earn top grades on your Back to School Sales!

The summer days are getting shorter. Parents are starting to shop for school supplies, new clothes, and planning those back to school hair cuts. With some preparation and a solid marketing plan you can maximize your back to school sales and increase your profits year round!

Get the Word Out
Advertise your business as the place for kids to get their "cool look" for back to school. Promote your business in back-to-school newsletter or community ads. Partner with local schools at registration by providing coupons or special offers. You can even provide a donation to the school for all students who visit. Create signage at your location promoting your back-to-school specials. Send postcards, emails, and post on your social media sites about your on trend back-to-school looks and specials. Have your staff talk up your promos and new products with your regulars. Make your biz the go-to-place that will have kids feeling and looking their best on the first day of class.


Back to school means salon liter promotions. Offer 2-for-1 deals or special discounts tied with a cut service. Use liter carriers or rubber bands to group liter bottles to make it easy to ring up sales . The product grouping allows customers to see the value. Grow other retail sales with system sets offered at a discount when a client receives a service. Reach the tween and teens group with travel packs of skin care and make-up ideal for those gym bags.

Loyalty Programs
Keep your younger clients looking great all year with loyalty program discounts off services and products. Capture their contact info including address, email, and cell phone to market all year. Send them periodic special offers to encourage repeat visits. You can also start planting the seed about your special event services for dances, proms, offering pre-booking discounts.

This creates a year around marketing plan to for your student clients that can grow your sales for the entire school year. By doing a little homework and studying hard - you too can earn an A+ in back to school business!

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