Retail Color Trends for Fall

Fall has arrived and while that might mean colder weather in parts of the country, it also means new retail color trends. The Fall 2015 Fashion Color Report from Pantone has come out with a set of new colors you need to keep an eye on this season.  According to the report:

"This season displays an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural."

And the most exciting thing?  Both men and women can get in on the color action.  Executive Director of the Pantone Color Institute® Leatrice Eiseman states in the report that:

"The Fall 2015 palette is rooted in multi-faceted, androgynous colors that can be worn to portray effortless sophistication across men’s and women’s fashion; it is the first time we are seeing a truly unisex color palette."

So what are the hot new colors for this season?  Here are the main ones Pantone lists in their report:

• Desert Sage: This is a gray-green shade that embodies the earthy tone look reported to be hot this season.  It's "timeless and unobtrusive, yet powerful enough to make a statement on its own."
•  Stormy Weather: A dark gray color perfect for those stormy fall days and nights.  Described as "strong, protective and enduring." 
• Marsala: The burgundy color that is only worn best in the fall. “A wine-inspired red-brown that adds finesse and savoir faire to the palette."
• Biscay Bay: “A lush and elegant teal... combining the serene qualities of blue with the invigorating aspects of green.”  A bright yet deep bluish green that adds beautiful color to the reds, browns, and oranges of Fall.
• Cadmium Orange: Remember the shade of orange that was so popular in the hippie days of the '60s and '70s?  It's made a comeback.  “Cadmium Orange is a warm, welcoming and subtly dramatic hue that is striking enough to stand on its own or act as a bold contrast.”
• Reflecting Pond: “A cooling blue that adds dimension and intrigue… a serious shade that speaks to the need for stability and security.” This dark blue has a grayish tint that is all the rage this season.
• Amethyst Orchid: Described as “the jewel in the crown of the Fall 2015 palette.”  Purple appears every season in some shade or another, and this fall, it's a darker shade of lavender.

     Let us know if we can help you incorporate these fabulous fall colors into your coordinated packaging.

Get the Most Out of the Holidays!

The holiday season is retail's busiest time of year -- exceed your sales goals and get the most out of the holidays by tapping into your customers' psyche. Whether they know it or not, product placement, staffing, and decorations all play a role in creating the perfect environment for holiday spending. This year, implement the following practices in your store, and prepare to generate revenue AND holiday cheer.

Incorporate Holiday Packaging. 
So what makes shopping during the holidays different from any other time of year? The excitement of gift giving. Help your customers anticipate the joy on their loved one's faces by adding holiday specific gift tags, wrap, or bags to your everyday packaging options. Brightly colored holiday wrapping paper and shiny bows in trendy colors just help to put everyone in the holiday spirit.

Staff Your Store with Merriment.
Holiday shopping can be stressful and your customers are likely to head home if they feel overwhelmed. Fortunately, your staff members can ease the strain by providing expert-level advice on your product line. Make sure your staff is trained and prepared to help holiday customers with exceptional service and a jolly attitude.

Deck the Halls.
Get into the holiday spirit by making sure that your holiday decorations drive sales. Try using pre-wrapped packages of common holiday gifts to create a dramatic presentation near your cash registers or end-aisles. Even a pretty ribbon or bow can entice a customer to make that purchase.

If you are looking to spruce up your holiday marketing strategies this year, contact us to discover the perfect seasonal looks to fill your store with cheer.