Thursday, October 22, 2015

Get the Most Out of the Holidays!

The holiday season is retail's busiest time of year -- exceed your sales goals and get the most out of the holidays by tapping into your customers' psyche. Whether they know it or not, product placement, staffing, and decorations all play a role in creating the perfect environment for holiday spending. This year, implement the following practices in your store, and prepare to generate revenue AND holiday cheer.

Incorporate Holiday Packaging
So what makes shopping during the holidays different from any other time of year? The excitement of gift giving. Help your customers anticipate the joy on their loved one's faces by adding holiday specific gift tags, wrap, or bags to your everyday packaging options. Brightly colored holiday wrapping paper and shiny bows in trendy colors just help to put everyone in the holiday spirit.

Staff Your Store with Merriment.
Holiday shopping can be stressful and your customers are likely to head home if they feel overwhelmed. Fortunately, your staff members can ease the strain by providing expert-level advice on your product line. Make sure your staff is trained and prepared to help holiday customers with exceptional service and a jolly attitude.

Deck the Halls.
Get into the holiday spirit by making sure that your holiday decorations drive sales. Try using pre-wrapped packages of common holiday gifts to create a dramatic presentation near your cash registers or end-aisles. Even a pretty ribbon or bow can entice a customer to make that purchase.

If you are looking to spruce up your holiday marketing strategies this year, contact us to discover the perfect seasonal looks to fill your store with cheer.

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