The holiday season is retail's busiest time of year -- exceed your sales goals and get the most out of the holidays by tapping into your customers' psyche. Whether they know it or not, product placement, staffing, and decorations all play a role in creating the perfect environment for holiday spending. This year, implement the following practices in your store, and prepare to generate revenue AND holiday cheer.
Incorporate Holiday Packaging.
So what makes shopping during the holidays different from any other time of
year? The excitement of gift giving. Help your customers anticipate the joy on
their loved one's faces by adding holiday specific gift tags, wrap, or bags to
your everyday packaging options. Brightly colored holiday wrapping paper and
shiny bows in trendy colors just help to put everyone in the holiday spirit.
Staff Your Store with Merriment.
Holiday shopping can be stressful and your customers are
likely to head home if they feel overwhelmed. Fortunately, your staff members
can ease the strain by providing expert-level advice on your product
line. Make sure your staff is trained and prepared to help holiday customers with exceptional service and a jolly attitude.
Deck the Halls.
Get into the holiday spirit by making sure that your holiday decorations
drive sales. Try using pre-wrapped packages of common holiday gifts to create a
dramatic presentation near your cash registers or end-aisles. Even a pretty
ribbon or bow can entice a customer to make that purchase.
If you are looking to spruce up your holiday marketing strategies this year, contact us to
discover the perfect seasonal looks to fill your store with cheer.
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