The main goal in retail, or any kind of business, is to keep up
with the competition. Small retail chains face much difficulty with
this goal due to their small sizes. But that doesn't mean your
small retail chain can't compete with the bigger ones. It just
means you have to be creative and use technology to your advantage. Below
are some technology trends your small business should jump on board with to be
able to keep up with big business.
- Move to the Cloud: According
to an article in Entrepreneur,
"many small-service companies still juggle a combination of paper,
spreadsheets and calendars to stay organized." A lot of businesses are
making the move to cloud computing, which allows paper documents and data
to be stored electronically. It will make work easier for you and provide
good service to your customers. You will also be right in line with your
biggest retail competitors.
- Go Mobile: Mobile
technology now allows businesspeople to access their office from anywhere
using their phones or tablets. No longer being limited to your
brick-and-mortar store opens up new avenues for strengthening your
business and reaching out to old and new customers. Mobile apps are a
great way to keep in touch with customers as well
- Start a Customer Loyalty
Program: According to Entrepreneur,
"in the past, only big corporations had the resources to offer
elaborate loyalty rewards programs." However, your small business can offer
these programs on a smaller scale, or through new online services that are
more cost effective – here is a
list to get you started!
No comments:
Post a Comment