- Put Your Logo On It! Packaging, gift wrap and bags in which shoppers take home their treasures can go a long way toward keeping your brand in front of customers all year long. Consistency is one of the keys toward brand identification. Company logo and slogan are important elements in packaging, and should appear on all items in your lineup.
- Choose Multi-Use Items! Take a look at what large successful retailers like Victoria's Secret or Bath & Body Works do during the holiday season – both provide special collections often placed inside sturdy, attractive packaging that not only displays the brand's products in the store, but may also be reused by the consumer during the year to store toiletries, knickknacks and the like. Packaging your product line in similarly suitable containers will keep your brand in front of customers throughout the year.
- Glamorize Your Everyday Packaging! Already have a large stock of everyday bags or boxes? Add holiday flare in the form of a belly band, hang-tag, or festive ribbons and bows. This will allow customers to reuse the bags and boxes throughout the year, and will allow you to continue to give out your everyday, branded bag, but with an additional holiday touch.
Thursday, November 5, 2015
Build Your Brand This Holiday Season!
Tis’ the season! Retailers love the end of the calendar year as it brings several different holidays that increase sales and can spell the difference between a successful year and a mediocre one. Instead of simply focusing on how you can increase sales, however, the winter holidays are also an ideal time to build your brand through retail packaging.
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