Monday, November 30, 2015

How to Turn Your Salon into a Spa!

A successful salon is one that is constantly seeking new ways to improve their services, decor, and profits. Turning your salon into a spa can produce a significant return on your investment if executed correctly. If you are willing to invest the time and money to expand your business, consider the following suggestions to make a smooth, rewarding transition.
  • BUDGET: Take a careful look at your finances to decide if you have the money to expand your services, and if so, how much can you afford to invest in your renovation and the salaries for additional employees? If you have an accountant, ask him or her to help you decide on a budget that will not endanger your company's current well-being, and if needed, plan the transition in phases!
  • PLANNING: The first step is deciding what spa-like services you would like to offer in the future. Would you like a massage room for customers? How about a nail salon? Another option is offering facials and make-up services for customers. What feedback have you received you’re your customers? You should also take in to account whether your current facilities have the available room to house the spa or whether an addition will have to be made to the building, or new space found. The funding budgeted for this expansion can help you decide whether to go with one of these alternatives or all of them.
  • DESIGN: If you are creative and can envision how to redesign your salon to incorporate the new services being offered, you can save money by planning the redesign yourself. Otherwise, you will need to engage the services of an interior designer or construction company. The next step is to contact 2-3 reputable contractors to obtain bids or estimates on the remodel and decide how much of an overhaul you can afford to make.
  • STAFFING: Once the work is being done to convert your salon into a salon and spa combination, you can then focus on staffing. Just having a license for aesthetics, nails, or massage does not necessarily mean that the applicant is a good fit for your new addition. Since the main purpose of a spa is to offer relaxing, luxurious amenities, you will be requiring employees whose qualifications and personalities harmonize with your business goal.
  • ADVERTISING: As the date comes close for the grand opening of your new establishment, the big question is how to make the public aware of the beautiful new spa and its services. Begin by planning a festive grand re-opening to give people in the community the opportunity to tour the new salon/spa combination. Have postcards printed with details of the changes you've made that will serve as invitations. Advertise in the local newspaper. Use social media to your advantage by sharing the event with customers, family, and friends. Finally, consider creating a new logo for your salon/spa to use for advertising purposes.
  • THE EXTRAS: With the addition of a spa, you will probably be selling new merchandise such as nail polish, makeup, and skin products. Nothing says "luxury" like beautiful packaging to send the spa goods home in. Personalizing it with your new logo will add a special touch. Stock matching tissue paper, ribbon, and wrapping paper to gift wrap for customers buying for a special occasion.

Adding spa services to your hair salon can be a big jump. Doing your homework by planning carefully and adding those extra little touches of glamour can take your business to a new level. Contact us for help with your packaging needs to ensure that your patrons leave the spa feeling pampered and content.

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