Monday, February 15, 2016

Keep Up With The Spring 2016 Color Trends

Keeping up with color trends can give you a competitive advantage in business. Color trends are based on psychographics and societal changes, so knowing how the world is evolving gives you greater insight into how to attract customers to your business.

For the first time, Pantone, a world-renowned company that specializes in color communication, came out with two “colors of the year” – Rose Quartz, a light pastel pink, and Serenity, a light yet deep blue. They also recently revealed what the spring 2016 color trends will be, with these two colors at the top of the list:
  1. Rose quartz
  2. Serenity
  3. Peach echo
  4. Snorkel blue
  5. Buttercup
  6. Limpet shell
  7. Lilac gray
  8. Fiesta
  9. Iced coffee
  10. Green flash
The color trends for spring 2016 are perfect for a spa/salon business because they encourage relaxation, curiosity, and exploration. In Leatrice Eiseman's words, the executive director of Pantone:

Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. With our culture still surrounded by so much uncertainty, we are continuing to yearn for those softer shades that offer a sense of calm and relaxation.
Pantone also explained that the trending colors for spring 2016 are influenced by the desire to disconnect from technology and the world of art. Top designers were inspired by the differences between lush vegetation and urban design. As a result, unexpected color combinations of these trending colors will be popular during spring 2016. Designers are aiming to inspire reflection and playful escapism.

All types of businesses can benefit from using the 2016 spring color trends in their packaging or marketing materials. Think about how the meaning behind the color trends relates to your business and then apply it to marketing campaigns, store design, or your retail packaging.

Contact us for creative packaging and branding ideas that use the top 10 color trends of spring 2016. How you package goods influences a person's opinion of your brand. Let us help you make that a positive perception.

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